Launching soon — join the waitlist and get 15% off at launch →

Welcome to Lu & LivLaunching Soon · Charleston, SC

Dog gear that belongs in a beautiful home.

Waterproof silicone collars and leashes with original in-house prints. Designed in Charleston, SC.

We're putting the finishing touches on our first collection. Be the first to shop — and claim your launch discount.

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✦Join 1,200+ dog moms already on the waitlist · 15% off at launch

Golden Retriever dog sitting in a beautifully styled coastal living room with blue and white Grand Millennial decor
Detailed print swatches and collar flatlay close-up
Toile & Sage Swatches
Est.2026SC
Brand Promise

Built for Real Life. Beautiful Enough for Your Home.

Waterproof by Design

Silicone holds up to every beach walk, bath day, and muddy trail. Just rinse and go. No odor, no fading, no drama.

Original Prints, In-House

Every pattern is ours. Inspired by Lowcountry art, coastal architecture, and the kind of interiors that tell a story. No licensed prints. Just original work.

Quality That Holds Up

Heirloom quality that won't crack, fray, or fade after one season. We made these to last — and look good doing it.

The Dog Mom Edit

For the dog mom who pins Grand Millennial interiors.

We design for the woman who wants her dog's gear to match the intentionality of her home — not just be functional, but be beautiful.

Our first collection is built around original prints: toile, chinoiserie, botanical patterns, and coastal Lowcountry motifs. Everything designed in-house, everything waterproof.

Join the Waitlist → See It First
Editorial flatlay of Lu & Liv brand components: toile and floral botanical fabrics, chinoiserie shards, a green leaf, and a sage silicone dog collar
Pre-Launch Curation

Shop by Collection

All collections launching soon — join the waitlist for first access.

Print series✦

Waterproof Dog Collars

Coming Soon
Print series✦

Floral Dog Collars

Coming Soon
Print series✦

Designer Dog Collars

Coming Soon
Print series✦

Luxury Dog Collars

Coming Soon
Print series✦

Silicone Dog Collars

Coming Soon
Print series✦

Botanical Dog Collars

Coming Soon
Print series✦

Toile Dog Collars

Coming Soon
Print series✦

Grand Millennial

Coming Soon
2-Minute Style Quiz

What's Your Dog's Collar Aesthetic?

Not sure which style is yours? Take our quiz and find your dog's collar personality — Grand Millennial, Coastal Grandmother, or Charleston Classic.

Take the Quiz →
The Print Journal

Behind the Patterns & Material

All Posts→
The Grand Millennial Dog Mom: An Aesthetic Guide
Aesthetic EditThe Journal

The Grand Millennial Dog Mom: An Aesthetic Guide

Traditional patterns de Jouy, chinoiserie, and botanical prints are finally coming to pet style. Here’s how to style your dog’s world.

Read Post→
Why Waterproof Dog Collars Are Better (Beach, Mud & Real Life)
Practical GuideThe Journal

Why Waterproof Dog Collars Are Better (Beach, Mud & Real Life)

Nylon gets soggy and smells. Leather cracks when it dries. Here’s why waterproof silicone dog collars are the rational default for active dogs.

Read Post→
The Designer Dog Collar Look for Under $60 (No Logo Required)
Style EditThe Journal

The Designer Dog Collar Look for Under $60 (No Logo Required)

You’ve seen the Gucci and LV collar posts. Here’s how to achieve that high-end designer look without the logo markup or canvas wear-and-tear.

Read Post→
Our Provenance

Designed in Charleston, Made for Dog Moms Everywhere

We built Lu & Liv because we couldn't find dog gear that felt like us. Everything was either too minimal, too loud, or too cheap to survive real life.

We wanted something beautiful enough for a photograph and tough enough for the marsh. That's what we're building. Join us.

Our Story →