Privacy Policy

Overview

Lu & Liv ("we," "us," or "our") operates luandliv.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data. We are based in Charleston, South Carolina.

By using the Site or submitting your email address to our waitlist, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect only the information you voluntarily provide:

• Email address — when you join the waitlist or subscribe to updates.
• First name — optionally, when you join the waitlist (to personalize communications).
• Usage data — standard web analytics (pages visited, browser type, referring URL) collected automatically by our hosting provider. This data is anonymized and not linked to individuals.

We do not currently sell products. We do not collect payment information, shipping addresses, or any financial data.

How We Use Your Information

• To notify you when our collection launches and send your exclusive launch discount.
• To send occasional updates about new collections, restocks, and the brand — no more than once or twice per month.
• To improve our Site based on aggregate usage patterns.

We will never sell, rent, or share your personal information with third parties for their own marketing purposes.

Email Marketing

By joining the waitlist, you consent to receive marketing emails from Lu & Liv. Every email includes an unsubscribe link. You may opt out at any time, and your email will be removed from our list within 10 business days of your request.

We use an email service provider to send and manage our email list. Your email address is stored on their servers in accordance with their privacy policy. We do not sell or share your email address with other parties.

Cookies

Our Site may use minimal cookies for analytics purposes. These are non-identifying and help us understand how visitors use the Site. No personally identifiable information is stored in cookies. You may disable cookies in your browser settings without affecting your ability to use the Site.

Data Retention

We retain your email address for as long as you remain subscribed to our list. If you unsubscribe, your data will be deleted from our active list within 10 business days. Aggregate, anonymized analytics data may be retained indefinitely.

Your Rights

Depending on your location, you may have the right to:

• Request access to the personal data we hold about you.
• Request correction or deletion of your personal data.
• Opt out of marketing communications at any time.
• Lodge a complaint with a data protection authority.

To exercise any of these rights, contact us at hello@luandliv.com.

Children's Privacy

This Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

Contact Us

Questions about this Privacy Policy? Contact us at: